Wednesday 10 February 2016

Entrepreneurship: Kamal Rajini Analogy : Entrepreneur vs Intrapreneurs

There is heavy pressure in our industry for everyone to get on the train of entrepreneurship or startup, startup mode is on, Govt is supporting this, communities are on it, and now even banks are starting fund startup. This is all great news.

But should everyone having a entrepreneurial spirit, become an Entrepreneur?

Not necessarily. Many prefer to be, but different circumstances in career, money , family and culture make them not venture into that. So whats the option for them.

Here is where I would like to introduce my Kamal and Rajini analogy. I am sure most of you know about these cinema stalwarts from south india. They both had a completely different style and both were successful in their own way

Kamal , the startup guy – Entrepreneur : Kamal Hassan always tried like a startup guy, tried new things, ventured into unexplored territories, ahead of times, reinvested most of earnings in his movies, and his movies (product) appealed to a certain set of audience (market). Lot of his movies were commercial failures when they were made , but when you go back and watch them after several years, they are gems. He is like Jeff Bezos, not caring about short term, about profits, but only the long term impact his movies creates.

Rajini, the commercial superstar – Intrepreneur : Rajinikanth on the other hand mostly went for the trusted entertainers, big banner , big investment movies, he built his unique differentiation with punch dialogues, style and tricks, and many movie themes were already successful themes elsewhere. He partnered with big cinema houses who would bank on him for delivering what the audience wants, a mass market. Most of his movies were commercial hits.

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